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A Guide to Data Storytelling in the Public Sector

Publication | 2022

The Data Storytelling Guide is designed to support finance professionals working in the public domain to translate facts, numbers, and their expert knowledge into stories, that are comprehensible and relatable. It follows a skills-based approach, whereby data storytelling is viewed as a key skillset to acquire what CIPFA identifies as one of the core competencies for public sector finance professionals: communication and impact.

Focus Areas